SEO & Social Media ~ a Powerful Case Study

Australian companies, for the most part, lag far behind international companies when it comes to both social media and SEO.

What about the ROI they cry, terrified of doing even just one tweet.

Well, we’re living proof of Social Media ROI, and one of many examples is when Sally from Aussie Farmstays contacted us after seeing us on Twitter!

As Sally already had nearly 11,000+ followers on Twitter and over 3000 fans on her Facebook page, she approached us to first concentrate on her Search Engine Optimisation (SEO) and as she’d been thinking of getting SEO done for quite a while, having her jump onboard our 12-month program was a dream – good to be approached by people who are self-convinced – ready to go.

the outback tours australia sydney holidays travel blue mountains

At the 6-month point we achieved for her:

– A quadrupling of organic traffic.

– Significant improvements across her 20 most crucial search phrases.

– Organic presence on the first page of Google so much stronger that Sally’s been able to reduce her Google Adwords Spend by 50%.

This graph shows the massive boost in momentum she has gained from our SEO work – the numbers on the left show unique users per month:

seo case studies sydney australia search engine optimisation

The improvements in her Organic Rankings, from first data recordings taken on 1st November 2011 to the recordings taken on 12th April 2012, are as follows:

Abercrombie Caves Tours – from #39 to #3.

Jenolan Caves Tour – from #38 to #8.

Mudgee Food & Wine Tour – from #31 to three results on the first page – #4, #5 and #6.

Mudgee Wine Tours – from not being seen on the first ten pages – to #9 and #11.

Adventure Tours Australia – from #101 to #10.

Australian Outback Tours – from #90 to #11.

Farmstay Australia – from #24 to #6.

Blue Mountains Day Tours – from #65 to #11.

Horse Riding Blue Mountains – from #21 to #10.

Farmstay Australia – from #24 to #6.

Outback Experience Tour – from #68 to #4 out of 23 million results.

Tours Sydney Australia – from not being seen on the first ten pages – to #11 out of 35 million results.

Adventure Tours Australia – from not being seen on the first ten pages – to #10 from 9.7 million results.

Click on this graph to see close-up how search results have improved for specific search terms over a 6-month period – the numbers on the left show Google rankings – this is a graph where figures heading south is a (very) good thing:

seo rankings graph sydney australia

Social Media Expansion

Sally has just recently started on Pinterest where her Blue Mountains page is set to be significantly expanded to take advantage of the global fascination with this exotic region of Australia.

Website Videos

Sally already has a fantastic array of high-resolution website videos that have been published on Youtube and embedded in her website. They are beautiful storytelling videos with great Australian folk music, interesting characters and inspiring Australian landscapes, all filmed on her tours – to view them all, click here.

Future Targets

Through recent analysis we’ve now SEO-ed her Contact Us page to begin to rank for the highly competitive search phrase The Outback.

That one may take years – but it’s the kind of long-term strategy that progressive, media-savvy companies such as Aussie Farmstays are willing to make to invest in their business five years from now.

Interested in taking an Aussie Bush Adventure? – Email Sally via: sally <at> aussiebushadventures.com.au

And for more info on our SEO and Social Media programs and/or training, email Stewart Dawes info@sydneysocialmediaworkshops.com.au

 


Hypnotherapy vs Hypnosis: a Sydney Hypnotherapist Gets Gold

sandraoninstagram1


An SEO case study of how Sydney hypnotherapist Sandra Cabot balances the words hypnosis and hypnotherapy to attract best ROI from search engine optimisation …

While social media is a very worthwhile investment in the future of your business, many company directors stress about the short term return on investment.

It’s true in fact that many businesses succeed rapidly on social media – but for those who haven’t learnt to fast-track it all through one of our courses or our social media management, you need to know that SEO – search engine optimisation – will not only fill the gap while social media gathers audience and momentum – but in most cases, when SEO is done aggressively and correctly, it creates so much ROI that assigning some of that excess revenue towards social media becomes a no-brainer.

In the case of Sentience Therapies, the Sydney CBD-based business owned by Sandra Cabot, it all comes down to a range of crucial search terms which have enabled her to cease all magazine advertising and concentrate entire on the online realm.

These terms are:

hypnosis

hypnotherapist

hypnotherapy

Also crucial are hypnosis sydney, hypnotherapy sydney, hypnotherapist sydney, hypnosis for weight loss, quit smoking hypnosis, relationships hypnotherapy, and hypnosis for depression.

One of the aspects of our SEO work is placing Offsite SEO articles on high traffic websites. We’re blessed to own three lifestyle websites which attract over 3,0000 unique users per day, and when articles appear on these sites, the links to our clients’ websites create a world-beating effect.

Eg some Offsite articles are:

Hypnosis Sydney

Hypnotherapy for Weight Loss

Our client’s success from this dedicated SEO work has enabled her to begins Twitter management with us which has subsequently led onto Facebook management. Her social media profiles have grown strong as you can see:

Sandra Cabot on Facebook

Sandra Cabot on Twitter

In her own time, with our encouragement & tips, she is also dabbling in:

Linked In

Instagram

For more info on the SEO and social media management & training we do call Stewart Dawes on 1300 321 814.


Accommodation Hunter Valley: an SEO Odyssey

Screen-Shot-2013-02-12-at-1.01.20-AM

 

With the rise of directory-style websites ranking high on Google such as Wotif and LastMinute, the travel industry is one of the hardest arenas to crack for small tour companies as well as boutique accommodation places such as B&Bs and farm stays.

One such small yet very luxurious place to stay is Englewood Ridge whose primary goal was to rank somewhere reasonable for the search accommodation hunter valley which has around 27,000 local search enquiries per month.

Among the tasks we implemented for them were:

1. Onsite optimisation of their website.

2. A pinterest page http://pinterest.com/stewartdawes/accommodation-hunter-valley/ with links to their website.

3. Offsite articles on very high-traffic websites such as

A Sydneycafes.com.au article focussed on self-contained accommodation hunter valley

A Fresh Magazine article about accommodation in the hunter valley

A WestCoastCafes.com.au article about Things To Do In The Hunter Valley

Englewood Ridge began their campaign with a good ranking for self-contained accommodation hunter valley but were a lowly #41 for accommodation hunter valley.

They supplied the following lists of search terms:

self contained accommodation hunter valley #4 / 320 searches per month
self contained accommodation pokolbin – not seen first 10 pages / 36 searches pm
self contained accommodation lovedale #12 / Zero pm
self contained accommodation rothbury #2 / Zero pm
hunter valley self contained accommodation #5 / 320pm
hunter valley accommodation house #15 / 880pm
hunter valley boutique accommodation – not seen 1st ten pages / 320pm / local 260pm
hunter valley accommodation #41 / 27,100pm
hunter valley accommodation houses #13 /  Zero pm
hunter valley guest house – not seen 1st ten pages / 720pm / local 590pm
rothbury accommodation #8 / 1600pm / local 480pm
lovedale accommodation #50 / 590pm / 480pm
accommodation rothbury hunter valley #28 / 46pm
accommodation lovedale nsw #48 / Zero pm
accommodation rothbury #11 / 1600pm / 480pm
accommodation in rothbury #10 /  1600pm / 480pm
house accommodation hunter valley #12 / ZERO pm
hunter valley house accommodation #12 / 880pm
accommodation lovedale #17 / 590pm / local 480pm
lovedale accommodation hunter valley #19 / 91pm

We returned the research with these interesting search considerations:

accommodation hunter valley 27,100pm
luxury accommodation hunter valley 1,000pm
hunter valley hotels 22,200
hunter valley cabins 1,900
hunter valley 246,000pm
hunter valley getaways 1,000pm
accommodation hunter valley pokolbin 590pm
hunter valley 5 star accommodation 590pm
hunter valley resort 5,400
hunter valley accommodation packages 480pm

Like all SEO, work is still in progress, but between 11 November 2012 and 16 January 2013 – just over two months – their ranking for accommodation hunter valley jumped from #41 to #11 – within shooting distance of those directory websites and just one position off the first page of Google – for a search phrase that returns 2.53 million search results. All we can say is …. watch this space!

For more on SEO or social media management email Stewart Dawes stewart@atomicdigital.com.au

Key Link:

social media training

Most Searched Terms: Accommodation Hunter Valley, Accommodation Rothbury, Accommodation Lovedale, Accommodation Pokolbin, Wine Country, Places to stay in the Hunter Valley, Social Media Training, SEO Sydney, Social Media for Business.

 


Financial Education

Can social media help with financial education?

Such are the questions being posed by Alisdair and Zoe at Future Map as they chart new courses for Australian businesses interested in staff development.

Future Map provide financial education employee benefits training programs in Sydney, Melbourne, Perth and regional Australia. Corporate wellness programs with financial literacy on the agenda helping employee engagement and retention.

They help with:
1. employee wellbeing programs
2. employee benefits
3. employee engagement
4. employee retention
5. remuneration and benefits
6. workplace productivity
7. employee financial benefits
8. financial wellbeing
9. staff reward and recognition programs
10. corporate super

And are able to assist with:

salary sacrificing
super contributions
financial literacy
improving team culture
capacity building
Corporate Social Responsibility (CSR)
team building
communicating employee benefits
financial education
personal development

As well as:

talent war issues
team bonding
leadership
conference speaking
employee off-site support
benefits uptake
employee insurance packages
goal setting
personal finances

Contact Alisdair on 0405 138 613 for more info.

Key Links:

Most Searched Terms: social media training sydney, financial education melbourne, employee programs perth, social media for business australia.