Social Media Serving the Service Industries

People tend to make decisions either deliberately or heedlessly. Having said that, external factors usually influence our choices. One of these is the social media. As a matter of fact, survey shows that 92 percent of consumers have confidence in social media in terms of digital marketing and advertising.

In Australia, social media serving the service industries include the media and telecoms, art and recreation, accommodation and food, and health and social care. As per the Sensis Social Media report, businesses in these sectors use social media mostly for developing their brand and image, and in reaching loyal and prospective customers.

Social Media Serving the Service Industries

Companies that embrace social media are said to be more optimistic regarding their business outlook, have a more dynamic market, have better profitability, and a stronger workforce output. One of the few reasons why enterprises in the service industries have good sales performance is because their services & rates can be easily accessed on their social media accounts.

Despite the overwhelming advantages that social media presents to businesses, statistics show that 52 percent of small businesses, 46 percent medium-sized businesses, and 21 percent of large businesses in the service industry are not on social media. For those making an effort to make an online presence, Hootsuite says that their primary obstacle is content creation.

According to Marketing Mag, Telstra is a good example of how businesses in the service sector should use social media. In fact, they are among the most popular and the most active companies in social media. As per the report, the company utilises Twitter, Facebook, LinkedIn and Youtube differently. There is a platform for customer service concerns, for general information and promotions, for business and career pursuits, and for content on the company’s technology.

Other Australian businesses, such as those focused in food, fashion and education, have various takes on social media. For instance, restaurants in the country are hell-bent on coming up with viral campaigns and engaging posts on social media. While in the fashion world, designers are launching new styles and clothing lines on these online platforms as content travels faster here. Moreover, universities and colleges rely on paid and organic advertising on encouraging more campus visits and in increasing their student applications.

Indeed, social media serving the service industries are helping in getting more customers on the door and in keeping them happy and contented. This being said, one should use the right mixture of commitment, care and effort for companies to acquire the benefits of social media.


VW Class Action: Lawyers Using Social Media

In the social age the way people interact on an interpersonal level has changed dramatically, and we’ve seen how businesses have begun taking on the social space also. A new trend which has emerged recently in the social space is the use of social media to promote class action lawsuits.

Social media is in many ways the perfect vehicle for a lawyer to promote a class action lawsuit as they’re gathering the maximum number of plaintiffs possible, and a social dragnet definitely helps in this regard, an added bonus is that these potential plaintiffs are then using word of mouth to further promote the lawyers efforts in finding candidates who want to register as a part of the class action.

This phenomenon has exploded with the advent of the Volkswagen emission scandals, where we have the potential to see one of the biggest class action lawsuits in history take place worldwide against a major automotive manufacturer.

Tech Blog

This is a run down of the key information provided by a tech blogging site regarding one aspect of the issue.

Volkswagen’s Gift Cards Are Actually A Scheme To Identify Owners Of Bad Diesels, Reckons Audi.

Officially the gift cards scheme helps to identify owners as responses to recalls are often very low even when there’s a safety issue. Volkswagen seems to be playing the good guy card here as they claim maybe only 50% of people respond and most won’t answer their phones in the case of recalls. However it’s believed that VW customers will not be able to participate in future class action lawsuits if they take the gift cards or dealer credit…

http://www.techtimes.com/articles/108142/20151119/volkswagens-gift-cards-are-actually-a-scheme-to-identify-owners-of-bad-diesels-reckons-audi.htm

Twitter

Twitter can be considered as sitting at the epicenter of most things scandalous, so it was no surprise we quickly found a link to a story with the following brief.

Sutts, Strosberg LLP is a Canadian law firm based out of Windsor, Ontario, which has launched a $1B class action suit against Volkswagen. Seeking 1 billion in damages and additional $100 million in punitive damages. They assert there was a conspiracy among a handful of VW employees to fix emission test results, which Volkswagen have all but admitted to. Any Canadian with a Volkswagen manufactured before September 2015 can add their name to the class action suit according to the article.

https://twitter.com/CBCWindsor

Traditional Websites

In terms of traditional websites we have noticed that the official VW Australia class action suit is being operated by law firm Bannister Law. With 91,000 affected VW vehicles on Australian roads the potential for a class action lawsuit on Aussie shores is massive! The Volkswagen recall Australia has been running out is going to head into some choppy waters as the VW class action lawsuit being brought about by Bannister Law is sure to make the folks at Volkswagen more than a little light headed.

PR Wire Type Services

How about PR wire type services, have they thrown their hats into the mix alongside websites, blogs and twitter? You bet they have!

Businesswire, which proudly reminds you it’s a Berkshire Hathaway company on its homepage, is reporting that Kendall Law Group, founded by ex federal judge Joe Kendall has announced a federal securities fraud class action lawsuit on behalf of an institutional investor against Volkswagen America for violation of federal security laws. The plaintiff is bringing this action against Volkswagen on behalf of all persons or entities who bought shares in Volkswagen AG between November 19, 2010 and September 21, 2015.

Interestingly Businesswire has a neat little function on it’s page, a tweet this button which will tweet out to the world “U.S. Orders Major VW Recall Over Emissions Test Trickery.” on your behalf.

It would be interesting to know if Berkshire Hathaway owns any part of Volkswagen or a competing automotive group, has Warren Buffet’s company unleashed the Twitter birds of war?

http://www.businesswire.com/news/home/20151117006697/en/Kendall-Law-Group-Files-Class-Action-Lawsuit

Online News Sites

Online news sites are raising questions by class-action attorneys about whether Volkswagen car owners could void their legal rights if they accept VW’s offer of two $500 gift cards supposedly offered as a gesture of goodwill.

In fact, legal teams leading class-action lawsuits against the German company are supposedly handling the offer with a level of caution usually reserved for a stick of dynamite.

This is because in order to receive the gift cards on offer — one for $500 to be spent on anything and the other for $500 redeemable at any VW dealership  — customers have to sign a waiver to remove their right to a trial by jury.

There is some pretty interesting fine print on the gift card agreement which we think is worth a look, and would be interested to see if a similar situation is occurring in other countries.

“In the event of any dispute or claim relating in any way to to this agreement, customer agrees that such dispute shall be resolved by binding arbitration with the American Arbitration Association, utilizing the rules and procedure of such arbitration service, further, any such arbitration shall take place in Sioux Falls, South Dakota and the laws of the State of South Dakota shall apply.”

Read more here…

http://www.usatoday.com/story/money/cars/2015/11/12/class-action-attorney-volkswagen/75635612/

As always we’d love to hear your thoughts on how social and online media is shaping the world, so feel free to send us an email any time for advice on running a social media campaign or to register your business for a workshop.


Lead Generation from Social Media

lead-generation

 

Social media data have now become more accessible which only means that there are more opportunities for lead generation. This data can help marketers identify qualified prospects and help them design and launch targeted campaigns paired with social data to generate leads.

Social media has been a key component in generating leads and when done right, it can be an extremely powerful tool for lead generation. You can use social media to drive leads for your business.

Social Media Strategies for Lead Generation

  1. Choose the proper social media channel for your business and utilize them. Most marketers turn to Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube and Instagram, as these channels bring in extra leads.
  2. Establish a developed and long-term strategy for each social media channel used.
  3. Conduct a relevant research and figure out which social media platforms best suit your target demographics and also take on account the keywords.
  4. Create and provide a quality content that’s focused and features your company’s expertise to draw in leads.
  5. Create a community by engaging with your social media followers. This means responding to comments and questions, as well as re-posting, re-tweeting or sharing articles that’s relevant to your audience.
  6. Cross-promote your social media channels with one another by linking them to your website and blogs.
  7. Track and analyse social media results.
  8. Further understand and improve your SEO. For some industries, we’ve discovered that SEO provides lead generation which is an astonishing 40 times higher than from social media.

With the number of active social media account users, social media networks provide a huge opportunity for businesses to reach potential customers. In order to reach and convert them with your social media strategy, you should provide high quality and valuable content that is relevant. You can use social media as a lead generation tool.

Facebook

Generate more leads by increasing your reach through Facebook.

  • Create relevant and valuable content. Consider the timing and the frequency of your posts.
  • Make content visually appealing by adding images as posts with images tend to receive a higher engagement.

Twitter

With Twitter, you can connect and reach out to current and potential customers.

  • The message needs to be strong and valuable as it’s limited to only 140 characters or less.
  • Be genuine and authentic.

Pinterest

Pinterest may not be perfect for every industry but it does offer a huge opportunity for most, especially in retail. There are a lot of potential leads and customers just waiting to be engaged and converted.

  • Create an interesting board with images that your Pinterest audience would want to discover and repin.
  • Keep your description direct and simple and add in a link for your followers to click on as they could turn out to be a good lead.

Google+

Google+ has a lot of users and it’s also the perfect place to practice social prospecting.

  • Identify the top keyword phrases people use to find out about you.
  • Identify people and communities that could potentially have leads for you, follow or join them and start engaging with the potential prospects.

Social media can provide great conversion opportunity, but generating leads using social media doesn’t happen instantly and it takes a lot of effort. Once you have a better social media profile, you’ll have better chances of generating more leads and soon enough these leads will start flowing in.


Marketing Mobile Phone Radiation Cancer Risks via Mobile Phones

Mobile-Safety-SEO-Case-Study-Image

 

Many people are now learning the gravity of being exposed to excessive radiation caused by mobile phones. They are realizing that they have not been using these wireless devices safely as directed on the user’s manual. Fine prints of a cell phone user’s manual indicates it must be used an inch away from the body at all times to remain within the accepted safe levels of radiation exposure. Parents are not adhering to these safety guidelines and putting their children in high risk group because of thinner skulls and small heads that absorb more radiation.

Mobile phones emit a non-ionizing radiation in the microwave range. Even using the low SAR Specific Absorption Rate mobile phone is still enough to heat body tissue the same way a microwave oven cooks food. Tissues closest to where phones were held can absorb this energy. The World Health Organization’s International Agency for Research on Cancer said that cell phone radiation is “possibly carcinogenic to humans,” and said they increased the risk of brain cancer.

A study showed a link between cancer and mobile phone use. Published studies showed that intensive use of mobile phones might lead to an increased risk of glioma, and acoustic neuroma a malignant form of brain cancer. They found that 15 hours of talking on a cell phone each month tripled brain cancer risk. Increased risk especially among phone-heavy jobs like sales and business.

Mobile phone use cannot be completely avoided; consumers need to balance the risk of use with practical application of phone radiation safety accessories like airtube headset and mobile phone radiation cases. Parents should teach their children the basics of mobile phone radiation safety before they let their children use it. They also need to equip their children with safety accessories proven to reduce cell phone radiation exposure.

People are spending more and more time on their mobile phones than ever before. This year mobile internet will take over desktop internet usage according to Microsoft Tag. There are four billion mobile phones users in the world. One half of all local searches are performed on mobile devices. Mobile tags provide more product information like comparison shopping than traditional barcodes. 86% of mobile internet users are using their devices while watching tv. 30% of smartphone owners accessed social networks vial mobile phone. As marketers we have to understand these new types of consumer and how best to reach them. Mobile marketing is the new way of marketing products and services.

Mobile customers are always online, they are usually log on to the various mobile social networks such as Facebook, Instagram and Twitter. Among new social media marketing opportunities, Instagram has the most impressive growth. Instagram now has over 150 million monthly active users. Many brands are now using this mobile app to boost their visual marketing strategy.

Marketing mobile phone radiation cancer risks via mobile phones is a good marketing strategy to spread the message across and reach the biggest possible number of people. Visual images appeal to the emotions and strike a chord with consumers. Photos drive more engagement than any other kind of post. You can easily use your photos to evoke powerful emotions in your audience in order to produce the reactions you desire.

The Instagram community is thriving and eager to share beautiful photos. Companies engage in mobile phone radiation safety should be aware of this new opportunity. Sharing beautiful pictures with global messages help to develop brand name and reputation. Visual marketing strategy on Instagram stimulate and encourage customers interaction to the highest level. Linking your website to your bio can help drive traffic to your site. The solutions and long term benefits that are provided by Instagram for business are quite noticeable, so if your business is not yet on Instagram now is the best time to engage in it.

 


Social Media for the Natural Therapy Industry

 

Natural Therapies work on the body both physically and emotionally to relieve pain and improve health and wellbeing. According to the World Health Organisation (WHO), 80% of the world’s population relies on natural therapies. Homeopathy and Herbal Medicine use plants and essences to heal the problem areas within the body. Therapies concerned with Exercise, Physical Therapy and Nutrition are focused on creating optimum conditions for the body. Naturopathy and Iridology include diagnostic tools to detect illness before it harms the body.

Manual Therapies like Osteopathy and Aromatherapy use healing or essential oils to relieve stress and promote health. The philosophy of Osteopathy is to treat the whole body, not just the symptoms. It places genuine interest in understanding your problem and guiding you toward solutions which promote balance and harmony within your body.

The natural therapy industry needs to be branded so it will not be seen as ‘alternative’, and can operate on the same scale as the medical industry. Natural Therapy practitioners have a unique opportunity to help with this healing shift through social media. It is important to create a way for people to learn about the healing business and clearly share information through the best channels to reach the right target audience.

Social media implemented responsibly and effectively can help the natural therapy industry by informing and educating prospective patients about their services. It also helps in patient engagement through regular interaction with patients and other practitioners. Social media is a good listening tool, by discovering what patients are saying about your practice and acting on this information to deliver exceptional customer service.

Because people go online first to gather information before making an appointment, having a clear well done social media accounts can help them contact you. It takes time and commitment to make social media work for you. But to avoid social media disasters natural health practitioners are advised to take social media training to create a smart social media strategy and grow patient volume. Social media training and development aims to enhance natural therapy practitioner’s skills and knowledge in the latest techniques to deliver an effective social media strategy.

Developing a business-specific social media marketing strategy is imperative. Start by understanding your business goals and learn how to integrate them in your social media platforms. Facebook, Instagram, Pinterest and Twitter not only make you connect with patients but with fellow practitioners as well. @WellbeingParty is a Twitter account that connects with holistic healers and natural therapy practitioners around the world.

Create engaging content by sharing relevant and important information. Avoid selling and heavy promotion of natural therapy services. Social media is about educating, engaging and all forms of discreet tactful selling. This helps establish rapport and trust around your brand. Social media done correctly will become an important part of your marketing mix.


Escorts Stay in Touch Via Twitter

The social web has swiftly evolved into a powerful community which people all over the world has embraced, and it’s just natural that we take advantage of the new and exciting technologies we have at present. Escorts for one have been quick to grasp the strength of creating a community on the web, and they look to Twitter to promote themselves and stay in touch with their fellow escorts.

Escorts prefer connecting with clients and colleagues through Twitter as it works better for this kind of industry. Twitter is open to adult-centered businesses but does not allow pornographic images in profile, background or header photos. Escorts though, can tweet the best shots from their latest photo shoot and keep it in their gallery, or tweet naughty remarks provided it’s not anything illegal.

In its terms and conditions, Twitter mentions that “All Content, whether publicly posted or privately transmitted, is the sole responsibility of the person who originated such Content. We may not monitor or control the Content posted via the Services and, we cannot take responsibility for such Content.”

Other platforms on the hand, Facebook for example mentions that it has a “strict policy against the sharing of pornographic content and any explicitly sexual content where a minor is involved and it also imposes limitations on the display of nudity”.

Twitter provides a great venue for escorts to connect, interact and expand their network. They can view their fellow escort’s profiles and communicate with old friends and meet new ones. They can also provide and get some kind of contact, advice and support or even buddy up when they are touring in the same city.

With Twitter, escorts can follow their fellow escorts and learn from them – from the type of posts they make and who they follow. They can also find new possible clients and new directories which they could register to for added gigs.

Curious about what goes on an escort to escort conversation? Here’s a peek on Twitter exchanges from some of the escorts in Sydney:

twitter-convo

twitter-convo1
If that made you even more curious, here are other Sydney escorts you might want to check out: @ryanjamessydney @ChristineMQueen @luciebeexxx @Jade_422 @myplaymateau.

It’s clear why escorts prefer to stay in touch via Twitter – it’s simple, quick and easy!


Online Dating in Social Media: From Tinder to Hookupz

Finding Love with Online Internet Dating on Digital Devices


In the early days of the internet people who engage in online dating are called desperate. But the stigma attached to seeking romantic relationship in the internet is fading fast. Today, more than 25 million users worldwide are participating in online dating. A lot of dating sites are popping up to fill the various needs of singles on the web. These sites opened up new possibilities for singles. More and more single people are now using online dating sites to find love.

Study shows that 52.4% of men and 47.6% women are active on online dating sites. Figures show that 17% of all marriages are couple who met on online dating sites. More than one-third of new marriages today started online. There are an increasing number of people engaged in romantic relationships thanks to online dating.

Traditional online dating sites are all about getting strangers together. This dating system allows people to communicate over the internet to develop romantic, personal or sexual relationship. Sites use algorithm to moderate matchmaking on the web. Match.com is the most widely used online dating site with 1.8 million users. This site is best for people nervous about dating; it gives users the ability to chat to potential dates at the rate they want. PlentyofFish online dating site gives a match based on relationship chemistry predictor test.

People looking for sexual satisfaction can also find it in some online dating sites. Hookupz Singles is one of the sexiest online dating sites. This site makes hooking up easy by giving a match closest to the user’s location. Hookupz offer events, forums, blogs, private adult chatrooms and live webcam sex chat. Another online dating site focused on sex is Adultfriendfinder, it’s not just a hookup site it offers sexual escapades for singles, couples and swingers.

Social media sites like Facebook, Twitter and LinkedIn are often use to connect with old friends and acquaintances and maintain relationships. But social media is constantly changing and online dating is evolving with it. New online dating networks are mixing the best elements of online dating and social media. The fusion of online dating in social media eliminates uncertainly and provides users with fresh ways to search for a match online.

Social media let users find people close by to date, hookup or just for social engagement. Tinder app is a free dating application that connects with Facebook. Profile pictures of nearby singles appear randomly; users respond by swiping to the right for like and left for no. A match is made when two people both like each other, then they can flirt via the in-app messenger. Another online dating site that uses social media is Hitch.me. It leverages LinkedIn profiles with some personal information such as height, ethnicity etc. But it charges a fee to unlock other profiles via a credit system.

Online dating in social media from Tinder to Hookupz is becoming more and more popular. Social networking sites with online dating applications gives singles better insight on potential partners. But relationship experts recommend not connecting in social media unless you are absolutely prepared to take the relationship to the next level. Connecting with someone through social media early in the courting process can encourage virtual stalking and ruin relationship prematurely. There’s nothing wrong with finding love online just let go of the goal of finding the one and have more fun in the process.


SEO & Social Media ~ a Powerful Case Study

Australian companies, for the most part, lag far behind international companies when it comes to both social media and SEO.

What about the ROI they cry, terrified of doing even just one tweet.

Well, we’re living proof of Social Media ROI, and one of many examples is when Sally from Aussie Farmstays contacted us after seeing us on Twitter!

As Sally already had nearly 11,000+ followers on Twitter and over 3000 fans on her Facebook page, she approached us to first concentrate on her Search Engine Optimisation (SEO) and as she’d been thinking of getting SEO done for quite a while, having her jump onboard our 12-month program was a dream – good to be approached by people who are self-convinced – ready to go.

the outback tours australia sydney holidays travel blue mountains

At the 6-month point we achieved for her:

– A quadrupling of organic traffic.

– Significant improvements across her 20 most crucial search phrases.

– Organic presence on the first page of Google so much stronger that Sally’s been able to reduce her Google Adwords Spend by 50%.

This graph shows the massive boost in momentum she has gained from our SEO work – the numbers on the left show unique users per month:

seo case studies sydney australia search engine optimisation

The improvements in her Organic Rankings, from first data recordings taken on 1st November 2011 to the recordings taken on 12th April 2012, are as follows:

Abercrombie Caves Tours – from #39 to #3.

Jenolan Caves Tour – from #38 to #8.

Mudgee Food & Wine Tour – from #31 to three results on the first page – #4, #5 and #6.

Mudgee Wine Tours – from not being seen on the first ten pages – to #9 and #11.

Adventure Tours Australia – from #101 to #10.

Australian Outback Tours – from #90 to #11.

Farmstay Australia – from #24 to #6.

Blue Mountains Day Tours – from #65 to #11.

Horse Riding Blue Mountains – from #21 to #10.

Farmstay Australia – from #24 to #6.

Outback Experience Tour – from #68 to #4 out of 23 million results.

Tours Sydney Australia – from not being seen on the first ten pages – to #11 out of 35 million results.

Adventure Tours Australia – from not being seen on the first ten pages – to #10 from 9.7 million results.

Click on this graph to see close-up how search results have improved for specific search terms over a 6-month period – the numbers on the left show Google rankings – this is a graph where figures heading south is a (very) good thing:

seo rankings graph sydney australia

Social Media Expansion

Sally has just recently started on Pinterest where her Blue Mountains page is set to be significantly expanded to take advantage of the global fascination with this exotic region of Australia.

Website Videos

Sally already has a fantastic array of high-resolution website videos that have been published on Youtube and embedded in her website. They are beautiful storytelling videos with great Australian folk music, interesting characters and inspiring Australian landscapes, all filmed on her tours – to view them all, click here.

Future Targets

Through recent analysis we’ve now SEO-ed her Contact Us page to begin to rank for the highly competitive search phrase The Outback.

That one may take years – but it’s the kind of long-term strategy that progressive, media-savvy companies such as Aussie Farmstays are willing to make to invest in their business five years from now.

Interested in taking an Aussie Bush Adventure? – Email Sally via: sally <at> aussiebushadventures.com.au

And for more info on our SEO and Social Media programs and/or training, email Stewart Dawes info@sydneysocialmediaworkshops.com.au

 


Phone sex in the age of Digital and Social Media

Phone-sex-in-the-age-of-Social-media

 

The use of the internet and smart devices, along with other digital technologies, has caused the phone sex industry to drastically change over the last twenty years. Adult phone services advertisements are diminishing. Phone sex in Australia had almost disappeared over the past decade because of free internet porn. The internet had been a challenge for phone sex operators but despite the proliferation of internet, phone sex continues to flourish into a million dollar industry. Traditional phone sex operators thrived by shifting online and utilizing digital technologies to make them more efficient and accessible.

As the adult entertainment industry becomes digitized dramatic changes happens to the phone sex industry. The role of traditional phone sex operators became more complex. PSO is no longer limited to the phone; they now find clients online and they incorporate online activities into their services. The internet actually improved the phone sex industry. Men can now browse PSO profiles through different media instead of finding numbers in newspapers and magazine. And with mobile devices, guys can call right from the ads or websites.

Phone sex in the age of digital and social media requires experience and new skill set to keep up with the time. The online environment is becoming an important tool for the operators to reach a broad network of people at relatively low cost. PSO are now marketing themselves via website, blogs, vlogs, message boards and social media. They learned that the key to success in the phone sex business is to adapt to the changes by applying modern digital marketing strategies.

Phone sex operators are now building client base through a vigorous investment in advertising, promotion and SEO. Traditional marketing in newspapers, porn magazines, radio and tv are blended with digital marketing strategy. Social media platforms like Facebook, Twitter and Instagram are openly used to advertise and promote sex services. Free advertising opportunities are also available through Youtube, Craiglist, Chat Roulette and other social media.

Modern technology has transformed the phone sex into an online business. Phone sex operator service is no longer limited to phone sex but other services being provided these days are SMS chat, sexting, live video sex and phone sex tv. Phone sex Australia is benefiting from the latest mobile internet technology boom. With the combination of high definition studio based Web TV with voice over internet protocol technology hot glam girls and porn stars can be viewed anywhere in the world at any time either on desktop, tablet or mobile device. You get to speak live to the Girls of Oz from desktop or mobile phone and be billed direct to your phone or credit card.

The internet has changed the phone sex and the whole adult entertainment industry. Online environment has become an important tool to network connections today. To stay on top of this business on this digital age phone sex operators must have writing, design and marketing skills.


Travel Industry Social Media

Blue Mountains tour operator SALLY BRAY writes very honestly about her experiences as a small business operator who personally engages with social media …

Aussie Farmstay and Bush Adventures is a boutique tour company running tours from Sydney to the Blue Mountains and into the Aussie bush west of the Mountains.

Established in 2007, the business was understandably at first slow to attract the international visitors it caters for , since it is difficult to market directly overseas as a startup, and in the travel industry tour companies need a reputation to be represented by overseas agents.

After a slow first few years the company slowly gained traction in its market. The experiences offered on tours, farmstays, caves tours, wine tasting, horse riding, Blue Mountains attractions, wildlife parks and general sightseeing in the bush were popular with clients and the tours were ranked highly by those who travelled.

But the challenge was to spread the word further and faster to increase the customer base to a sustainable level.

As the owner operator of Aussie Farmstay and Bush Adventures I was keen to try anything that could increase the number of customers I attract and the number of tours I run.

Everyone was talking about Social Media, so I took the plunge. The first site I joined was LinkedIn. LinkedIn – a professional networking site – supposedly gives individuals in related fields the opportunity to connect, and pursue business together. I know people who swear by its benefits, especially those in Human Resources and anyone looking for a job. But personally I have found LinkedIn to be fairly useless for connecting with the kinds of professionals who could be of benefit to me (eg travel agents or wholesalers who are selling tour product.)

Then I tried Facebook and set up fan page for the business. I struggled to attract fans (apart from all my friends) so I paid for ads.

Facebook Ads are very focussed. You can choose the gender, age and interests of those you want to see your ad and you can choose to pay as little or as much as you want.

From the ads I attracted 1000s of fans and I routinely get more fans who find me organically (I stopped paying for the ads a long time ago) and every post I make attracts lots of Likes.

So has Facebook been worthwhile?

I’m still deciding. I know I have had one booking from a client who found me directly on Facebook. But I don’t know if my page has influenced any other client’s decisions or been seen favourably by anyone who may have been seeking to do business with me. I don’t spend a lot of time on the page, with one good photographic post per day at the most, so I don’t feel I’ve wasted a lot of time and energy, but the jury is still out on whether it’s all worth it.

Then there’s twitter. Personally I don’t know why people bother with Twitter, but they do and they’re possibly people I can market to, so I tweet at least once a day and follow people so they’ll follow me back.

I have over 16,000 followers, and I’ve had interest in my tours generated from the site. I do not know if I have had any bookings. Thankfully the whole twitter process doesn’t take a lot of my time, because if it did I’d give up.

And most recently I have made a Pinterest site. I am yet to be convinced that it has any value. I haven’t seen any yet, but as with the other sites, I’ll keep chipping away at it, as long as it doesn’t take up my valuable time.

Facebook, Twitter and Pinterest all generate hits on my websites, but I don’t know if any of those hits have led to sales. The three social media icons look good on my websites and a changing scroll of posts, tweets and images helps my websites to look fresh and up to date. So I’ll persevere with all three and see where they take me.

Unless I start having so many tours to run that I have no time for social media.

Aussie Farmstay Websites:

Blue Mountains Tours

Tours From Sydney

Outback Australia Tour

Most Searched Terms: travel industry social media, tours from sydney, blue mountains tours, outback australia tour, blue mountains tour operators, travel companies  near sydney, social media management, social media for small business, social media training.


Financial Education

Can social media help with financial education?

Such are the questions being posed by Alisdair and Zoe at Future Map as they chart new courses for Australian businesses interested in staff development.

Future Map provide financial education employee benefits training programs in Sydney, Melbourne, Perth and regional Australia. Corporate wellness programs with financial literacy on the agenda helping employee engagement and retention.

They help with:
1. employee wellbeing programs
2. employee benefits
3. employee engagement
4. employee retention
5. remuneration and benefits
6. workplace productivity
7. employee financial benefits
8. financial wellbeing
9. staff reward and recognition programs
10. corporate super

And are able to assist with:

salary sacrificing
super contributions
financial literacy
improving team culture
capacity building
Corporate Social Responsibility (CSR)
team building
communicating employee benefits
financial education
personal development

As well as:

talent war issues
team bonding
leadership
conference speaking
employee off-site support
benefits uptake
employee insurance packages
goal setting
personal finances

Contact Alisdair on 0405 138 613 for more info.

Key Links:

Most Searched Terms: social media training sydney, financial education melbourne, employee programs perth, social media for business australia.

 


Social Media Training: What Your Company Needs to Know About Social Media in 2014

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Social media has taken the world by storm and it looks like it will only get hotter in 2014. With the continuously changing and advancing technology, it’s important to look ahead and see what the future holds for social media in order to get on board. Here’s what you need to know and look forward to in 2014:

Relevant Content Is and Will Be a Requirement
We should all know this by now – content is King, plain and simple! Creating a consistently solid and high-quality, original content with a significant value will keep you on top and businesses that are still into spammy SEO or link building techniques to drive traffic will not survive. Social content is the major social media trend that will be a necessity for 2014.

Instagram and Snapchat Will Reach New Heights
With Instagram and Snapchat’s current popularity, there’s no doubt these two apps are going to be major players in 2014.
Instagram being the fastest growing network with 150 million users seems to be where people have gone now and has a steady lead among other apps. SnapChat on the other hand is a big hit with the millenials for contents literally vanishing seconds after being received. Keep an eye on those two as they will surely rock 2014.

The Rise of Micro Videos
Micro videos have made quite an impact this year and this will continue in 2014. Platforms like Twitter’s Vine app and Instagram’s video sharing feature have been attracting mobile-savvy customers and are proving to be the best way to capture attention and interest of consumers. Millennials love easy to watch videos and it’s intriguing to see how marketers will integrate powerful stories through videos in just 15 seconds or less.

A Mobile Strategy Becomes Highly Essential
Admit it, we are extremely attached to our phones. Technology has changed the way we view and use them – it is not merely just a device but a way to contact, express and share anything to the world. Mobile is slowly overtaking desktop usage and is expected to surpass it in the years to come that’s why businesses should incorporate mobile into all facets of their business in order not to be left behind.

Better Customer Service
The power of “social customer service” is highly important to any business nowadays as word of mouth marketing continues to speed up through social media. Timely resolutions to question and complaints made online, particularly on Facebook and Twitter are expected by consumers, and brands that don’t respond are pushing their current and potential customers away.