With the rise of directory-style websites ranking high on Google such as Wotif and LastMinute, the travel industry is one of the hardest arenas to crack for small tour companies as well as boutique accommodation places such as B&Bs and farm stays.
One such small yet very luxurious place to stay is Englewood Ridge whose primary goal was to rank somewhere reasonable for the search accommodation hunter valley which has around 27,000 local search enquiries per month.
Among the tasks we implemented for them were:
1. Onsite optimisation of their website.
2. A pinterest page http://pinterest.com/stewartdawes/accommodation-hunter-valley/ with links to their website.
3. Offsite articles on very high-traffic websites such as
A Sydneycafes.com.au article focussed on self-contained accommodation hunter valley
A Fresh Magazine article about accommodation in the hunter valley
A WestCoastCafes.com.au article about Things To Do In The Hunter Valley
Englewood Ridge began their campaign with a good ranking for self-contained accommodation hunter valley but were a lowly #41 for accommodation hunter valley.
They supplied the following lists of search terms:
self contained accommodation hunter valley #4 / 320 searches per month
self contained accommodation pokolbin – not seen first 10 pages / 36 searches pm
self contained accommodation lovedale #12 / Zero pm
self contained accommodation rothbury #2 / Zero pm
hunter valley self contained accommodation #5 / 320pm
hunter valley accommodation house #15 / 880pm
hunter valley boutique accommodation – not seen 1st ten pages / 320pm / local 260pm
hunter valley accommodation #41 / 27,100pm
hunter valley accommodation houses #13 / Zero pm
hunter valley guest house – not seen 1st ten pages / 720pm / local 590pm
rothbury accommodation #8 / 1600pm / local 480pm
lovedale accommodation #50 / 590pm / 480pm
accommodation rothbury hunter valley #28 / 46pm
accommodation lovedale nsw #48 / Zero pm
accommodation rothbury #11 / 1600pm / 480pm
accommodation in rothbury #10 / 1600pm / 480pm
house accommodation hunter valley #12 / ZERO pm
hunter valley house accommodation #12 / 880pm
accommodation lovedale #17 / 590pm / local 480pm
lovedale accommodation hunter valley #19 / 91pm
We returned the research with these interesting search considerations:
accommodation hunter valley 27,100pm
luxury accommodation hunter valley 1,000pm
hunter valley hotels 22,200
hunter valley cabins 1,900
hunter valley 246,000pm
hunter valley getaways 1,000pm
accommodation hunter valley pokolbin 590pm
hunter valley 5 star accommodation 590pm
hunter valley resort 5,400
hunter valley accommodation packages 480pm
Like all SEO, work is still in progress, but between 11 November 2012 and 16 January 2013 – just over two months – their ranking for accommodation hunter valley jumped from #41 to #11 – within shooting distance of those directory websites and just one position off the first page of Google – for a search phrase that returns 2.53 million search results. All we can say is …. watch this space!
For more on SEO or social media management email Stewart Dawes firstname.lastname@example.org
Most Searched Terms: Accommodation Hunter Valley, Accommodation Rothbury, Accommodation Lovedale, Accommodation Pokolbin, Wine Country, Places to stay in the Hunter Valley, Social Media Training, SEO Sydney, Social Media for Business.