Chinese Social Media for Business

With the largest population in the World, China presents a huge opportunity for businesses and social media platforms. In fact, the two may go very well hand in hand to deliver success for those exporting goods and services to China. As we know in the West, social media is very good at sharing information and excitement about new products coming into the marketplace. Can Chinese platforms such as WeChat, QQ and Qzone be used for business in the same way in China?

Is there a fantastic opportunity here for Australian companies to get their products promoted in China? QQ is the oldest messaging platform in China, and can be compared to Skype in many ways. It has been measured in 2015 as having 200 million users online simultaneously; which are big figures in any one’s terminology. However, QQ is rarely used for marketing, as its dominant user is the poor Chinese student in rural China. Qzone, on the other hand, is more like China’s Facebook equivalent, offering blogging, photo sending, music and videos. Brands can promote their products through fan pages; and there were 644 million monthly users in 2014.

Chinese Social Media for Business

WeChat, which offers voice and group chat, video call and other similar features, is a powerful messaging social media app. It offer e-commerce services and users can play games, purchase products online and book things like cabs. In 2014 WeChat had 438 million active monthly users. Brands can set up accounts and target WeChat users through their shopping habits and preferences. Weibo has been called China’s Twitter, and in 2015 had 167 million active monthly users. Weibo has many celebrity users, being popular with the younger generation of Chinese business tycoons. Brands can promote their online stores and special events through a host of digital features, such as live broadcasts, video and celebrity interviews. Weibo is big with Chinese fashion makers and is an eminently suitable platform for those promoting products in the youth sphere.

The ACM Digital Group has strong links to China, culturally speaking, and could be a friendly consultant for companies who are looking to establish their brands in China. The ACM Group Facebook profile could be a blueprint for organisations wishing to share their events and interests in the digital sphere. China presents the biggest opportunity for businesses and organisations around the globe to reach markets of unimaginable size. Social media platforms in China can provide that portal into the hearts and minds of Chinese consumers.