Social Media Workshops for Local Government …
Working with Local Government Learning Solutions, we deliver half-day or full-day social media workshops : for more information email firstname.lastname@example.org
How is social media best used by local governments? To promote council achievements and events? To save money on interactions with local residents? And which platforms create the most positive effect? Facebook, Twitter, or even Pinterest? In this session you’ll learn practical everyday social media skills, while accessing the chance to be inspired by the possibilities.
Social media is not a fad – for constantly expanding numbers of people, it’s deeply embedded in their lives yet it’s a vastly different experience for free individuals than for businesses – and for government, it’s different again.
In this workshop you’ll learn practical everyday social media skills, while accessing the chance to be inspired by the possibilities.
What you will learn
• Best practice development techniques for Facebook, Twitter, Pinterest, LinkedIn and Instagram
• It’s SOCIAL media: that means staff teamwork – and eliciting support from community allies
• How to best integrate social media platforms and apps with each other and with your council’s website
• The risks and opportunities of social media use by local government
Who should attend?
All who need to work with social media regularly or infrequently, or anyone who would like to know more to help facilitate, or be congruent with strategy, implementation and future opportunities.
Social Media for Local Government: Holyroyd Council
Social Media for Neighbourhoods
Twitter is Prestigious – and Dangerous!
Some Basic Organisational Strategies
Multiple staff accounts – cheerleading – 3rd party endorsements …
Applying a Twitter Consciousness to a Personal Facebook Page
Can your Facebook page become a community meeting point? Bodytrim
Relevancy + High Numbers!
Outsourcing – but probably not to the office intern!
Who’s on Twitter?
My Warringah - Should follow people back
Fairfield City Council - need more photos
Randwick Mayor - ???
Local Allies on Twitter:
PaintMeHappy a Sydney-based self-confessed ‘local government maven’.
What is a “Tweet”? Examples of Tweets
Friends of Twitter:
Twitter Tales ~ It’s More Than Just ROI …
Foodies on Twitter
Miss Piggy Eats
@sydneycafes I am biased towards examples of LG using twitter to connect residents with each other, not just with Council
Local Online Businesses / Associations
Community Social Media
Councils of Respondents to our Survey:
Kogarah Council - Facebook – Twitter
Further Reading: Relevant Social Media Articles
What is Pinterest?
Pinterest – Fantastic to Use with Twitter (and Facebook):
Great for infographics e.g. History of the Web
Cut-through is a great reason to do Instagram, Pinterest & Linked In for starters.
Facebook Buys Instagram for $1 Billion
Facebook has just finished a deal to acquire mobile photo sharing app Instagram for approximately $1 billion in cash and stock. Instagram will remain an independently branded stand-alone app that’s separate from Facebook, but the services will increase their ties to each other. Read article …
Sydney Councils on Instagram
More Council Websites
Keep in touch with Us – we #FollowBack
Social Media News Sources:
Plus @iggypintado, @socmediologist, @hollingsworth etc etc …
Further Reading: Social Media Articles:
Quality info for student research: how to use Google more effectively
Great Social Media Video on Youtube
A Visual History of Twitter
40 Fascinating Twitter Facts
4 Social Media Trends in 2012
Best 3 Social Media Infographics
Are your tweets being heard?
Recent Twitter Joinees from our Workshops:
Most Searched Terms: Local Government NSW Social Media Training City Town Councils Workshops Courses Melbourne Victoria Brisbane Queensland Adelaide South Australia Perth Western Australia