Social Media Workshops for Local Government …

Working with Local Government Learning Solutions, we deliver half-day or full-day social media workshops : for more information email

How is social media best used by local governments? To promote council achievements and events? To save money on interactions with local residents? And which platforms create the most positive effect? Facebook, Twitter, or even Pinterest? In this session you’ll learn practical everyday social media skills, while accessing the chance to be inspired by the possibilities.

Workshop Overview

Social media is not a fad – for constantly expanding numbers of people, it’s deeply embedded in their lives yet it’s a vastly different experience for free individuals than for businesses – and for government, it’s different again.

In this workshop you’ll learn practical everyday social media skills, while accessing the chance to be inspired by the possibilities.

What you will learn

• Best practice development techniques for Facebook, Twitter, Pinterest, LinkedIn and Instagram
• It’s SOCIAL media: that means staff teamwork – and eliciting support from community allies
• How to best integrate social media platforms and apps with each other and with your council’s website
• The risks and opportunities of social media use by local government

Who should attend?

All who need to work with social media regularly or infrequently, or anyone who would like to know more to help facilitate, or be congruent with strategy, implementation and future opportunities.

Social Media for Local Government: Holyroyd Council

Socialnomics Video

Holroyd on Wikipedia

Holroyd Council Website

Social Media for Neighbourhoods 

Facebook for Cities

social media for local government sydney australia

Twitter is Prestigious – and Dangerous!

David Jones Social Networking Policy

Managers Need To Up Their Game With Social Media: Harvard Business Review

Student Jailed for “Vile Tweet”

Some Basic Organisational Strategies

Multiple staff accounts – cheerleading – 3rd party endorsements …

Applying a Twitter Consciousness to a Personal Facebook Page

Can your Facebook page become a community meeting point? Bodytrim

Relevancy + High Numbers!

Outsourcing – but probably not to the office intern!

Who’s on Twitter?

Brisbane City

Pittwater Council inspirational twitpic

My Warringah – Should follow people back


Mosman Council

Wyong Council

Manly Council

Fairfield City Council – need more photos

Randwick Mayor – ???

City of Sydney

Clover Moore

Local Allies on Twitter:






PaintMeHappy a Sydney-based self-confessed ‘local government maven’.

What is a “Tweet”? Examples of Tweets

Nicole Greentree about Getting Hired by a Startup

Spicy Ice Cream – shows shortener

Chris Miller about Kangaroo Valley

Iconic88Jeff BullasMichelleWilliam Chen

Sydney Twitterati


Jeff Bullas



William Chen

Ms Darlinghurst


Iggy Pintado

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Friends of Twitter: URL Shortener


Instagram + Vegan/Pieface + Big Brekkie

Twitter Search: bad headache

Manage Flitter




Twitter Tales ~ It’s More Than Just ROI …

ROI: @aussiefarmstay

Don’t Tweet Drunk!

@NAB @QantasAirways @Telstra @Westpac – consumer power never been more public. Corporates’ goal is to get the matter out of public eye, e.g. Westpac response.

Alvin Quah

Foodies on Twitter

Top 100 Australian Food Twitterers

Foodies Near Holroyd!
Everybody Loves Ramen – Parramatta
Ramen Raff – Blacktown
Insatiable Munchies – Parramatta
Obese Baby – Blacktown
Nic Loves to Cook – somewhere in the Hills district
Muppy – Wentworthville
Suzechef (Strathfield)
Missklicious (Auburn)
I Dream in Chocolate (Auburn)
Noodlies (Cabramatta)
Phuoc’n Delicious (Cabramatta)
Citrus & Candy
Miss Piggy Eats
Sugarpuffi (West Concord)
VX Dollface (Rhodes)

Hey @sydneycafes. @parracity and @cityofsydney are good Syd ones. I’ve seen some Melb ones do good work getting community orgs onto twitter.

— David Moutou (@MoutouApril 2, 2012

@sydneycafes I am biased towards examples of LG using twitter to connect residents with each other, not just with Council

— David Moutou (@MoutouApril 2, 2012

@sydneycafes check…. And then compare and their community skills training…

— David Moutou (@MoutouApril 2, 2012


Holroyd City Council

Holroyd City Council Library

Sunshine Coast Council

I Love Pittwater

Willoughby City Council

Fairfield City

Randwick City Council

City of Sydney

Queensland Councils

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Overseas Examples

Coventry City

Local Online Businesses / Associations

The Hills Holroyd Parramatta Migrant Resource Centre

Strathfield Youth Film Festival

Community Social Media

My Northern Beaches on Twitter

My Northern Beaches on Facebook

Councils of Respondents to our Survey:

Liverpool Council – Facebook – Twitter

 Wyong Council – Facebook – Twitter

Kogarah Council – Facebook – Twitter

Penrith City – Facebook – Twitter

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Further Reading: Relevant Social Media Articles

Listen, Participate, Transform ~ a Social Media Framework for Local Government

Local By Social: How Local Authorities Can Use Social Media to Achieve More For Less

How to Maintain Traditional Customer Service in the Social Media Age

Harvard: Managers Need to Up Their Game with Social Media

10 Strategies for Non-Profits on Pinterest

How Non-Profits Can Use Social Media – The Facebook Edition

Being Social: The MEC Guide to Social Media

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What is Pinterest?

Pinterest – Fantastic to Use with Twitter (and Facebook):

Great for infographics e.g. History of the Web


Stewart Dawes

Nicole Greentree

Cut-through is a great reason to do Instagram, Pinterest & Linked In for starters.

Facebook Buys Instagram for $1 Billion

Facebook has just finished a deal to acquire mobile photo sharing app Instagram for approximately $1 billion in cash and stock. Instagram will remain an independently branded stand-alone app that’s separate from Facebook, but the services will increase their ties to each other. Read article …



My humble most-liked Instagram pic

Sydney Councils on Instagram

City of Sydney

Clover Moore


City of Sydney

More Council Websites

Pittwater Council

Randwick Council … and also on Youtube.

City of Sydney and also on Youtube.

Keep in touch with Us – we #FollowBack

Nicole: @EmpowerSM

Stewart: @sydneycafes

Social Media News Sources:


Plus @iggypintado, @socmediologist, @hollingsworth etc etc …

Further Reading: Social Media Articles:

Quality info for student research: how to use Google more effectively

Great Social Media Video on Youtube

A Visual History of Twitter

40 Fascinating Twitter Facts

4 Social Media Trends in 2012

Best 3 Social Media Infographics

Are your tweets being heard?

9 Tools to measure your twitter influence & reach
Twitter influences more purchase than Facebook
How Recruiters use Social Networks to Screen Candidates
What’s Scary about Social media?
Ten Ways Schools are Using Social Media Effectively
Ford’s Social media Marketing Success – a holistic approach across FB, twitter, Youtube & Flickr
No Social Media Policy for Half of Businesses
8 Apps to Boost your Twitter strategy
Twitter web analytics
Top 12 Mashable Infographics
How do you measure twitter influence / is it worth measuring?
9 Ways Top Brands Use Social Media for Better Customer Service
7 Personality Types on Social media
9 Elements of a Social media Report
Automotive Social media – Zombies Keep Out
Previous Predictions for Social Media Trends of 2011
Why I won’t follow you back on twitter

Annie HoppsNicola PariseChristopherMedlicottEngagingChinaProject
Lucie Da GraçakccGeorgia LeathartJaspreet Dhillon

Recent Twitter Joinees from our Workshops:


Most Searched Terms: Local Government NSW Social Media Training City Town Councils Workshops Courses Melbourne Victoria Brisbane Queensland Adelaide South Australia Perth Western Australia